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1 value pricing
1) марк. = perceived value pricing2) эк., №1 = peak pricing -
2 value pricing
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3 perceived value pricing
марк. ценообразование [установление цены\] на основе воспринимаемой ценности* (метод ценообразования, при котором цена устанавливается исходя из ценности товара для потребителя, а не на основе затрат на производство; концепция принадлежит современным маркетинговым подходам, нацеленным на повышение ценности продукта для потребителя и назначение более высокой цены)Syn:value-based pricing, value-oriented pricing, value-in-use pricing, perceived-value pricing, value pricing 1)See:Англо-русский экономический словарь > perceived value pricing
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4 perceived-value pricing
марк. = perceived value pricingАнгло-русский экономический словарь > perceived-value pricing
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5 odd value pricing
марк. = odd pricing -
6 odd-value pricing
установление розничных цен ниже круглых долларовых сумм, т. е. с использованием центов (напр., популярны цены типа 3.99 или 9.99, хотя не доказано, что это больше привлекает покупателей, чем цены типа 4.10 долл.). -
7 perceived-value pricing
1) Экономика: установление цены на основе ценности товара2) Реклама: расчёт цены исходя из ощущаемой ценности товараУниверсальный англо-русский словарь > perceived-value pricing
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8 fair value pricing
English-russian dctionary of contemporary Economics > fair value pricing
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9 perceived-value pricing
English-russian dctionary of contemporary Economics > perceived-value pricing
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10 fair value pricing
faithчестность; лояльность• -
11 pricing
nустановление, определение цен, расценка; ценообразование
- acceptable pricing
- asset pricing
- average cost pricing
- basing-point pricing
- break-even pricing
- competitive pricing
- cost-based pricing
- cost plus pricing
- delivered pricing
- demand-oriented pricing
- detailed pricing
- discriminatory pricing
- dual pricing
- equitable pricing
- expected pricing
- factor pricing
- fair value pricing
- forward pricing
- freight absorption pricing
- full cost pricing
- going-rate pricing
- incentive pricing
- intercompany pricing
- keen pricing
- limit pricing
- marginal pricing
- marginal cost pricing
- market penetration pricing
- markup pricing
- negotiated pricing
- net pricing
- open pricing
- peak-load pricing
- perceived-value pricing
- predictable pricing
- product pricing
- promotional pricing
- reasonable pricing
- reverse pricing
- rule-of-thumb pricing
- sealed-bid pricing
- stay-out pricing
- term-limit pricing
- transfer pricing
- trial-and-error pricing
- uniform pricing
- uniform delivered pricing
- unit pricing
- zone pricing
- pricing by the piece
- pricing of productive factors
- pricing on a delivery basis
- overhaul pricingEnglish-russian dctionary of contemporary Economics > pricing
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12 pricing
установление цен, расценка; ценообразование• -
13 value-based pricing
марк. = perceived value pricing -
14 value-in-use pricing
марк. = perceived value pricing -
15 value-oriented pricing
марк. = perceived value pricingАнгло-русский экономический словарь > value-oriented pricing
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16 Value Based Pricing
Экономика: смотреть perceived value pricing -
17 pricing policy of resources
ценовая политика в отношении ресурсов
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
pricing policy of resources
The guiding procedure or philosophy for decisions regarding the monetary rate or value of a country or region's resources, including natural resources, human resources and capital, or man-made goods. (Source: RHW / ODE)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > pricing policy of resources
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18 pricing strategy
марк. ценовая стратегия, стратегия ценообразования (совокупность положений и принципов, исходя из которых производитель устанавливает цену на свой продукт; разрабатывается исходя из целей компании на рынке)Syn:See: -
19 customer-based pricing
марк. ценообразование, ориентированное на покупателя [потребителя\]*, клиентоцентричное ценообразование* (метод ценообразования, при котором цена устанавливается на основе изучения поведения покупателей и оценки спроса)Syn:See:Англо-русский экономический словарь > customer-based pricing
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20 customer value management
сокр. CVM1) марк. управление потребительской ценностью* (использование анализа воспринимаемой ценности для разработки маркетинговой и общей стратегии компании)The goal of customer value management ( CVM) is to deliver optimal value to customers — to align business metrics, improvement programs, capabilities, processes, organization and infrastructure with customer-defined value. In other words, to create the kind of business that can deliver to customers exactly what they want.
See:2) марк. управление ценностью клиентов* (оценка полной прибыльности отдельных клиентов и выстраивание политики работы с клиентами с учетом этой информации)See:Англо-русский экономический словарь > customer value management
См. также в других словарях:
value pricing — UK US noun [U] (also value based pricing) MARKETING ► a way of deciding the price of a product, based on what customers think it is worth and on what they are willing to pay, rather than on what it costs to produce: »Their value pricing strategy… … Financial and business terms
perceived value pricing — ► a method of pricing a product based on how much customers are willing to pay for it rather than on how much it costs to produce Main Entry: ↑perceived value … Financial and business terms
Value-based pricing — Value based pricing, or Value optimized pricing is a business strategy. It sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors… … Wikipedia
value-based pricing — UK US noun [U] MARKETING ► VALUE PRICING(Cf. ↑value pricing) … Financial and business terms
Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being … Wikipedia
Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin … Wikipedia
Value menu — A selection of value menu hamburgers from McDonald s, Burger King, Sonic Drive In and Wendy s. A value menu is a group of items on a fast food restaurant menu that are designed to be the least expensive items available. In the US, the items are… … Wikipedia
Value America — or VA was a dot com company founded in Nevada in 1996Perine, Keith. [http://findarticles.com/p/articles/mi m0HWW/is 33 3/ai 66682364 An American Dream Gone Bad ] , The Industry Standard , August 28, 2000. Retrieved September 10, 2007.] by Craig… … Wikipedia
value-based pricing — n. The practice of charging different prices to different consumers for the same product, based on what that product is worth to each consumer. Example Citation: What exactly is yield management? Essentially, it s value based pricing. A product s … New words
Value Based View — Der Shareholder Value (deutsch: Aktionärswert) ist als Marktwert des Eigenkapitals definiert und entspricht vereinfacht dem Unternehmenswert und dem davon abhängigen Wert der Anteile. Der Shareholder Value Ansatz ist ein von Alfred Rappaport… … Deutsch Wikipedia
Value-Based Pricing — The setting of a product or service s price, based on the benefits it provides to consumers. By contrast, cost plus pricing is based on the amount of money it takes to produce the product. Companies that offer unique or highly valuable features… … Investment dictionary
